The Best Turnaround CEOs in UK Hospitality Over the Past Decade

Written By Ed Brown

The UK hospitality industry has faced numerous challenges over the past decade, from economic downturns to the global pandemic. Leading a company through such turbulent times requires exceptional vision, adaptability, and leadership. Propel newsletters have spotlighted several CEOs who have successfully turned struggling businesses into thriving enterprises. Here’s a look at the best turnaround CEOs in UK hospitality over the past 10 years.

1. Emma Woods – Wagamama

  • Role: Former CEO (2018-2021)

  • Achievements: Emma Woods transformed Wagamama from a well-loved but plateauing brand into a growing powerhouse. Under her leadership, Wagamama expanded its footprint and strengthened its delivery operations, culminating in its acquisition by The Restaurant Group for £559 million in 2018.

  • Turnaround Tactics: Focused on digital transformation and maintaining operational consistency.

2. Karen Jones – Prezzo

  • Role: Executive Chair (2019-Present)

  • Achievements: After Cain International’s acquisition of Prezzo, Karen Jones orchestrated a strategic restructuring. She navigated Prezzo through the pandemic, reducing costs and focusing on menu innovation to attract a younger demographic.

  • Turnaround Tactics: Streamlined operations and built a stronger connection with the brand’s target audience.

3. Nick Collins – Loungers

  • Role: CEO (2015-Present)

  • Achievements: Nick Collins took Loungers from a growing chain to a hospitality titan, expanding the number of sites from 56 to over 250. The community-driven focus of Loungers helped it thrive even during challenging times.

  • Turnaround Tactics: Developed a scalable model that emphasized customer experience and local adaptability.

4. David Campbell – PizzaExpress

  • Role: CEO (2020-2021)

  • Achievements: David Campbell spearheaded PizzaExpress’s restructuring, focusing on operational efficiency and reinvigorating the brand post-administration. His efforts helped restore consumer confidence and stabilize the business.

  • Turnaround Tactics: Reduced debt and introduced fresh marketing campaigns to modernize the brand.

5. Simon Emeny – Fuller’s

  • Role: CEO (2013-Present)

  • Achievements: Simon Emeny guided Fuller’s through the landmark sale of its brewing business to Asahi for £250 million in 2019. This move allowed the company to focus on its pubs and hotels division, driving growth and profitability.

  • Turnaround Tactics: Strategic divestments and reinvestment in core operations.

6. Alasdair Murdoch – Burger King UK

  • Role: CEO (2018-Present)

  • Achievements: Alasdair Murdoch revitalized Burger King UK by restructuring its franchise network and focusing on digital growth. The company expanded drive-thru and delivery options, which became vital during the pandemic.

  • Turnaround Tactics: Leveraged technology and streamlined franchise operations.

7. Steve Holmes – Azzurri Group

  • Role: CEO (2014-Present)

  • Achievements: Steve Holmes has overseen the growth of Zizzi, ASK Italian, and Coco di Mama. Despite industry challenges, the group expanded delivery services and introduced innovative menu offerings.

  • Turnaround Tactics: Adapted to changing consumer demands with tech-enabled services.

8. Clive Watson – City Pub Group

  • Role: Chairman (2011-Present)

  • Achievements: Clive Watson’s leadership saw the City Pub Group adapt to evolving consumer preferences, with a focus on premium pubs and unique venues. His emphasis on sustainability and local engagement has driven consistent growth.

  • Turnaround Tactics: Focused on creating destination venues with a strong community connection.

9. Robin Rowland – YO! Sushi

  • Role: Former CEO (1999-2017)

  • Achievements: Robin Rowland turned YO! Sushi into a global brand. While his tenure ended before the pandemic, his foundational strategies allowed the business to weather subsequent industry challenges.

  • Turnaround Tactics: Expanded internationally and focused on experiential dining.

10. Julian Metcalfe – Itsu

  • Role: Founder and CEO (2007-Present)

  • Achievements: Julian Metcalfe revitalized Itsu’s brand by embracing health-conscious dining trends. The introduction of supermarket-ready products expanded Itsu’s reach and profitability.

  • Turnaround Tactics: Diversified revenue streams and emphasized health and sustainability.

Conclusion

The turnaround CEOs of UK hospitality have shown remarkable resilience and innovation in an industry defined by challenges. Through strategic decisions, brand reinventions, and operational efficiencies, these leaders have not only revived struggling businesses but also set new benchmarks for success. Their contributions continue to shape the future of hospitality in the UK.

How Percy Helps Hospitality Leaders Optimise Costs & Supply Chains

As turnaround CEOs reshape the UK hospitality sector, cost efficiency, procurement optimisation, and supplier management remain crucial for long-term success. Percy, an AI-driven procurement platform, empowers hospitality operators by analysing purchasing data, tracking supplier pricing, and uncovering cost-saving opportunities. Whether leading a restaurant revival, expanding a pub group, or modernizing a franchise network, Percy provides real-time insights that help streamline supply chains, reduce waste, and improve margins.

Want to see how Percy can support your hospitality business? Discover more today.

Ed Brown
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