The Sweet Boom: Ice Cream Concepts Expanding in the UK
The UK’s ice cream market is experiencing a significant surge, driven by innovation, increased consumer demand, and a shift towards premium and experiential offerings. From established giants to emerging boutique brands, operators are capitalising on the nation’s love for frozen desserts.
Key Players and Expansion Plans
Several leading ice cream brands are expanding aggressively across the UK:
Little Dessert Shop – The growing dessert chain has announced plans to secure 15-20 new locations, continuing its expansion across the UK. The brand is focusing on experiential dessert dining, attracting a loyal customer base.
Swoon Gelato – The artisanal gelato brand has been making waves with its high-quality ingredients and expanding footprint. Swoon has been steadily growing its retail presence, offering premium gelato experiences in key urban locations.
Other Emerging Players – While not as widely known, smaller boutique ice cream brands are also scaling up, leveraging unique flavour profiles and sustainable sourcing.
Consumer Trends Driving Growth
Several factors contribute to the booming ice cream market:
Health-conscious indulgence – The rise of lower-calorie, high-protein, and dairy-free alternatives is reshaping consumer preferences.
Seasonal and exotic flavours – Brands are experimenting with unique flavour profiles like matcha, miso caramel, and black sesame.
Experiential dining – Interactive ice cream experiences, such as nitrogen-frozen creations and DIY toppings, are drawing in younger demographics.
Challenges and Opportunities
Despite the industry’s growth, brands face challenges such as rising ingredient costs and supply chain disruptions. However, the increasing popularity of delivery apps and pop-up collaborations provides opportunities for further expansion.
How Percy Can Help
As ice cream brands scale up, Percy offers a cutting-edge tech tailored to the foodservice industry. Percy helps to streamline supply chains and reduce COGS spending. Percy empowers ice cream brands to maximise profitability and operational efficiency.
Stay ahead in the competitive dessert market—partner with Percy today!